Strategy requires a dynamic passion
Our ultimate competitive advantage is our ability to adapt to changing circumstances. Sustainable competitive advantage is an organizational capability to build an adaptable organization(not just a product or service), through processes that enable us to continuously learn and renew our organization as the environment shifts. ...
INCREASE EACH BY 12.5% & YOU
WILL DOUBLE YOUR BUSINESS IN 2 YEARS
re-activate inactive clients
THREE MAIN REASONS THEY STOPPED
marginal net worth
lifetime value and lifetime referral value
Most traditional marketing teaches a person to grow their business in a linear fashion. Most business generate the vast majority of their revenue, their stability, their income from only ONE primary revenue activity or marketing approach. This is the worst thing you can do. When you use the combined, geometric power of all kinds of different factors come together and give you the highest and best leverage possible. It significantly increases the potential of the entire business.
MARKETING
MARKETING is the single most important factor for growing a business and generating sales.
Marketing is the ultimate financial leverage. Marketing is the process of educating consumers on why they should choose your product or service over those of your competitors. When educating your current or potential clients, market data is far more motivational to them than product data. You can change your current marketing, by either modifying what you're already doing, or adding additional marketing approaches to multiply your results.
OPTIMIZATION
THE FIRST THING YOU HAVE TO DO IS MAXIMIZE WHAT YOU’RE ALREADY DOING.
To Maximize what you're already doing. Get rid of sub-optimal tasks and replace them with far higher performing options. Every company has significant areas of under performing assets, overlooked, opportunities, underutilized activities, under recognized relationships and under performing distribution channels, capital and human capital that can be far more productively, profitably, profoundly and continuously deployed.